Fortress Health was created to help those that have suffered a cardiac-related episode, or those at risk, as a result of family history or lifestyle. They are a community of people that have come together to share stories, tips and advice, in order to support those who need it.
Fortress Heath was an entirely new concept and one that would need a strong brand in order to bring it off the ground. Keeping within the theme of the name and concept, we created them a logo and brand profile.
We designed and built, on behalf of Fortress Health, a clean and professional front-end website and online portal. To reflect both the brand and concept of the business, we used dark colours and imagery but ensured it looked friendly and was easy to navigate around.
Click here to visit their website.
Fortress Health wanted tips, advice, and other information surrounding heart health, to be readily available for sufferers online - to accommodate this, we built them a portal-style online platform where they could easily upload blogs, videos and downloadable content. Users could also sign up to the online portal for free to access this content.
As a new business, Fortress Health did not have any online presence whatsoever. We started by creating them a Facebook page – because Fortress Health is very community driven, this was the best platform for them.
Click here to take a look at their page.
We strategically posted out content from Fortress Health’s website to Facebook in order to encourage people to visit and sign up to the portal. In just under 3 months, Fortress Health’s Facebook page had almost 500 likes & followers.
We researched and prepared a Facebook advertising plan to work alongside, and compliment, the content promoted on Fortress Health’s Facebook Page. We created different campaigns to accumulate both likes and sign-ups.
We write and upload relevant and engaging blogs to the portal every week in order to support Fortress Health’s marketing and increase traffic to their website and portal.
You'll need to create a free account on the Fortress Health online portal in order to view Fortress Health blogs.
In order to support Fortress Health in their new venture, we designed a variety of labels for their range of high-quality supplements, as well as a collection of promotional graphics for online use.
