For years, National Breakdown’s breakdown recovery service was sold through a longstanding network of specialist agents. But their own innovative approach to insurance soon launched them into the client-facing market for breakdown insurance. When they approached Go Media, they needed a new website that made it easy for customers to buy breakdown policies and other insurance. The new site had to link to an existing in-house admin system in order to generate relevant paperwork.
Go Media set to work designing a website that presented a clean, clear sales offer to visitors. At the same time, we developed a fully integrated ‘back end’ which plugged neatly into National Breakdown’s existing office systems and procedures via an online portal. Our goal was to make sure the new website enhanced all areas of the business, not just sales.
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