What can’t I advertise on Facebook?

29th January 2019

Facebook is obviously a great way to advertise your business seen as 1.47 billion of its users access their account every single day and it has a wide range of demographics to choose from when targeting, however, it can be harder for some businesses.

Like everything, Facebook Advertising has its limitations and restrictions when it comes to what you are promoting. There are some very obvious restrictions, but some are not so common or are harder to identify and there is also a possibility of getting your ads rejected when they do actually comply with the guidelines.

There are a few common areas of confusion that people experience when advertising on the social platform, these are personal attributes and adult content.

Personal Attributes: For example, use “Meet Seniors” instead of “Meet Other Seniors” as the latter is asserting or implying the person’s age. It includes ‘direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record or name.’ See more examples here.

Adult Content: Adverts cannot show or imply nudity. ‘This includes nudity, depictions of people in explicit or suggestive positions or activities that are overly suggestive or sexually provocative.’ Images of things like nude statues are usually fine to use.

Prohibited Content

  • Illegal Products or Services
  • Discriminatory Practices
  • Tobacco Products
  • Drugs and Drug-Related Products
  • Unsafe Supplements
  • Weapons, Ammunition and Explosives
  • Adult Products or Services
  • Adult Content
  • Third-Party Infringement
  • Sensational Content
  • Personal Attributes
  • Misleading or False Content
  • Controversial Content
  • Non-Functional Landing Page
  • Surveillance Equipment
  • Grammar and Profanity
  • Non-Existent Functionality
  • Personal Health
  • Payday Loans, Cash Advances and Bail Bonds
  • Multi-Level Marketing
  • Penny Auctions
  • Counterfeit Documents
  • Low-Quality or Disruptive Content
  • Spyware or Malware
  • Automatic Animation
  • Unauthorised Streaming Devices
  • Circumventing Systems
  • Prohibited Financial Products and Services
  • Sale of Body Parts

Although most are self-explanatory, here are short descriptions on each of the above.

There are also some areas which are restricted, meaning there may be laws to comply with for your ad to pass Facebook’s review, these include alcohol, gambling, dating, weight loss etc.

If you need help with Facebook Advertising, please get in touch.

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