Volvo: The E.V.A. Initiative

2nd April 2019

Volvo have now released their 40 years of safety research in an aim to make cars safer for everyone, not just your average male.

The majority of car makers in 2019 still exclusively use data from male crash test dummies, meaning women are actually at a higher risk of road traffic injury than men are. It doesn’t have to be that way anymore, Volvo have now made their research publicly downloadable to make cars safer for everyone.

Dr. Lotta Jakobsson, senior technical specialist at Volvo Cars Safety Centre says that “By collecting real-world data for a long time, it has been possible to identify what injuries arise in different accidents for men, women, and children,”

The car giant has a vision that no one should be seriously injured or killed in a new Volvo car by 2020 and have released their research in hope that other car manufacturers will follow suit and improve their car safety.

This isn’t the first time Volvo have introduced innovative solutions to make cars much safer for everyone, they were the first company to design and develop three-point safety belts as well as the first booster seat for children and the Side Impact Protection System (SIPS) that have helped save many lives since their introduction.

Their research showed that women were more likely to suffer chest injury than men, their SIPS together with the side impact airbag, reduces severe chest injury by more than 50% for all passengers. Other systems they have developed for their new models is WHIPS, an innovative seat and headrest design, meaning women are no longer at higher risk of suffering from whiplash in a traffic accident.

Take a look at the E.V.A. initiative video below to see how Volvo are promoting their research;

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