Top tips for picking the perfect brand name

3rd October 2017

A brand name defines your company, you want people to remember you and you also want a name that fits well with your company values.

If you have ever had the task of coming up with a brand name, you will know just how hard it is, and then there’s always the issue of the domain name being taken if it is a common phrase/word, sometimes you have to think outside of the box.

It can be really easy to come to a mental block when trying to come up with a new name, but there are some things you can consider to help nudge you in the right direction;

Name

An obvious one to go by (which many opt for) is simply the use of the Founder(s) name, this can be seen in a lot of corporate business such as solicitors, but it is used across many industries, for example, some well-known brands Morrisons and Walt Disney. Interestingly, the founder of IKEA took the first letters from his name Ingvar Kamprad and the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up.

Purpose

Another way to look for a name could be to focus on the purpose of the company, explain what you do in the name. Good examples of this would be British Airways, and The Gourmet Burger Company, it says what it is on the tin.

Sound

A more out of the box way to come up with a name is to think about how the word sounds, after all a nice sounding word will be more memorable. A great example of this is the search engine, Bing,  but ice cream brand Häagen-Dazs also chose this concept to sound Danish when actually it does not translate into the language.

Random

If all else fails or all of your great names have already been taken, it could be worth coming up with a new word completely. The only thing to take into consideration here is making sure it is easy to spell and pronounce so people are not confused by or forget your brand. The one that everyone will recognise here is Apple, but there are many others.

If you need help developing a brand, we’d love to help, contact us.

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