The Importance of Responsive Web Design

1st May 2020

Almost 60% of the world’s population use the internet, that’s almost 4.57 billion people. The internet is a great platform for businesses to promote their services and showcase their products.

It is vital that the platform you have is used to its advantage, to present your business in the most appealing and memorable way. After all, 57% of internet users say they would not recommend a business with a poorly designed website on mobile – therefore, more than ever, it is important to have a responsive web design.

Having a responsive website means that it is designed to respond, adapt and function well based on the technology and type of computing device used by the visitor to display the site. It allows anyone who is visiting your website, on whichever device, to have a good and easy experience. This not only increases the chance of them using your business, or buying your products, but it will allow your business to make a positive impression, in which they will likely recommend.

75% of consumers say they make a judgement on a businesses credibility based on their website design – it is important to remember that business is competitive for almost every industry, and consumers won't wait around for your website to load, or scroll left and right to reach the tab they want, they’ll simply just go elsewhere. So, in order to remain competitive, it is essential you have a responsive website.

When it comes to portraying your business on your website, ensure that you have a modern, up to date and eye-catching design, followed by easy navigation and great content, you’re on the road to making a good impression. Along with making a good impression, consumers are much more likely to purchase from your website if they are finding it easy to use.

Over 50% of eCommerce revenue comes from mobile web, so it is important for your eCommerce website to provide the user with the easiest most efficient website you can, ensuring it is easy to navigate around, has a quick loading time and has the menu bar available on-screen at all times.

We’ve established why it is vital to have a responsive web design, to provide your website users with the best possible experience no matter what device they are using.

Is your website responsive? Do you need a freshen up? Contact us today for your free consultation.

Alternatively, fill in our contact form and a member of our team will be in touch as soon as.

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