Rebranding your business is a powerful activity that can ultimately re-establish your brand's position in the marketplace. However, it can be difficult to know where to start so we created a quick step-by-step guide through the process.
Start With "Why?"
You must have good reasoning behind your brand facelift as a lot of time, money and effort is about to be put into it. You also run the risk of confusing your loyal customers who are already in love with your brand, so it’s important to ensure that it’s worthwhile. Make sure that you have thought about what it is that your company does and what you would like to be known for as this will act as the driving force behind your rebranding process.
Reasons For Rebranding
Some viable reasons for rebranding may be that you need to update your message to suit the ever-changing aspects of your business such as the way it functions, politics, and new audiences. You may also now face increased competition which is especially important in today’s digital world. For example, brands now need to ensure that their logo is transferrable across several formats such as social media, devices, print, and physical products like merchandise. You may find our blog: do multiple logos help your brand grow helpful for this.
Consider Your Audiences
Think about how you are going to position yourself in the market to both your current customers and your new clients through your branding. If you’re going to be a market leader, then you need to position yourself as one. Not only this but what values do you want to demonstrate to your audience? You need to think about elements like your name, tagline, typography, imagery, and brand colours and how they can get your values across to your customer quickly. You may also find our other blog post about the psychological impact of colour useful for this.
Create a List and a 'Brand Book'
List of everything that needs updating – printed literature – business cards, digital mediums – website and social, email signatures, signage on vehicles or buildings, and create a brand guideline book. This serves as your go-to reference for any future projects and ensures that everyone in your business adheres to the guidelines going forward.
Create Your Website and Online Presence
If the year 2020 has taught us all anything, it’s how important it is to have an online presence. At the heart of your online presence is your website – so make sure that it’s fully functional and looks great. You’ll also want to make sure that you have things like Google My Business set up correctly along with all of your social media profiles. Oh, and you’ll also need a suitable social media strategy that’s in line with your brand values too!
Should You Seek Help?
As you can see, it can be a fair amount of work to juggle alongside running your business therefore it is advised that most businesses get professional help from an agency for this huge one-off investment. Fortunately, you’re in the right place! We just so happen to specialise in the entire branding process and have successfully helped a number of businesses transform into their dream brand. From creating logos and brand books to designing amazing websites and setting up social media profiles and strategies, we can attend to all of your digital marketing needs here at Go Media, Wakefield.