We’ve said it a million times before and we’ll say it a million times more – social media is a great tool for businesses to promote their brand and connect with customers, old and new.
Managing your business’ social media account can be tough; it’s not for everyone. We can manage all aspects of your social media, so you can focus on running your business. However, if you’re looking to take the reigns yourself, here are the mistakes you should try avoid…
Being prepared and organised is great, but don’t rely entirely on automated posts and messages.
Most people find automated messages impersonal and robotic. Approach automation tools with caution; they’ll never be a substitute for real, human engagement with customers online.
Social media is not just a promotional tool; it’s a way of engaging customers and connecting with them digitally. With this in mind, it’s important to keep on top of comments – good and bad.
Hashtags make content more discoverable. They are popular on platforms like Instagram and Twitter but are used far too much, far too often.
Try limiting your hashtag use and remember, if you gain a follower by using a hashtag, it’s not always a follower that’s relevant to your business; it could even just be a bot.
You might try to save time by posting the same content to different networks – this is a big no-no.
Not every platform supports the same post formats. For example, Twitter supports hashtags whereas LinkedIn does not. Each platform has its own intended purpose and audience; you need to cater to this.
Not every trend is relevant to your business and target audience. For example, if you’re a plumber on Facebook, don’t waste your time posting about National Dog Day.
Need help with your social media management? Get in touch, we can help!