By definition, an acronym is a word or name formed as an abbreviation, using only letters. While most find acronyms on social media annoying, they do help you understand and communicate effectively with customers and other marketers.
You should approach acronyms with caution, especially when using them to post on social media, not everyone will understand them so there’s a chance you could alienate a lot of people.
An API is a set of functions and procedures that allow one backend system to be able to connect and communicate with another.
A CMS enables you to create and edit the content of a blog or website. Popular yet basic CMS’s include Wordpress and Joomla. However, bespoke CMS’s allow you to include the exact functionality you require.
Unlike other forms of advertising where you pay to display, this form of paid advertising only charges you when someone clicks on an advert. Online platforms like Facebook and Google Ad words allow the feature.
This is a prompt, usually in the form of a button or link, which entices a response from a potential customer.
This is the ratio of people who have clicked on a specific link or button, compared with the number of people who opened the email or web page etc.
From initial contact to completion, CX is the relationship between a customer and company.
An email service provider is used to host, create and send marketing emails.
Key performance indicators are usually goals and objectives set by companies and used to measure the effectiveness of certain campaigns.
A web address to a specific page or website.
A software or service that is used to schedule posts on social media and track your efforts.
A measurement used to determine how effective an investment was. To calculate, you divide the amount of money made (as a result of the investment) with the initial investment.
A provider or service you use and pay monthly or yearly for but never own.