Social Media Acronyms For The Modern Marketer

11th May 2018

By definition, an acronym is a word or name formed as an abbreviation, using only letters. While most find acronyms on social media annoying, they do help you understand and communicate effectively with customers and other marketers.

You should approach acronyms with caution, especially when using them to post on social media, not everyone will understand them so there’s a chance you could alienate a lot of people.

Here are the most popular acronyms used on social media:

  • AMA: Ask Me Anything
  • DM: Direct Message
  • FTW: For The Win
  • ICYMI: In Case You Missed It
  • IKR: I Know Right
  • JIC: Just In Case
  • LMK: Let Me Know
  • OOTD: Outfit Of The Day
  • RT: Retweet
  • TBH: To Be Honest
  • TBT: Throw Back Thursday
  • YOLO: You Only Live Once
  • LN: Last Night

Here are the most popular acronyms used by social media marketers:

  • API: Application Programming Interface

An API is a set of functions and procedures that allow one backend system to be able to connect and communicate with another.

  • CMS: Content Management System

A CMS enables you to create and edit the content of a blog or website. Popular yet basic CMS’s include Wordpress and Joomla. However, bespoke CMS’s allow you to include the exact functionality you require.

  • CPC/PPC: Cost Per Click/Pay Per Click

Unlike other forms of advertising where you pay to display, this form of paid advertising only charges you when someone clicks on an advert. Online platforms like Facebook and Google Ad words allow the feature.

  • CTA: Call To Action

This is a prompt, usually in the form of a button or link, which entices a response from a potential customer.

  • CTR: Click Through Rate

This is the ratio of people who have clicked on a specific link or button, compared with the number of people who opened the email or web page etc.

  • CX: Customer Experience

From initial contact to completion, CX is the relationship between a customer and company.

  • ESP: Email Service Provider

An email service provider is used to host, create and send marketing emails.

  • KPI: Key Performance Indicator

Key performance indicators are usually goals and objectives set by companies and used to measure the effectiveness of certain campaigns.

  • URL: Uniform Resource Locator

A web address to a specific page or website.

  • SRP: Social Relationship Platform

A software or service that is used to schedule posts on social media and track your efforts.

  • ROI: Return On Investment

A measurement used to determine how effective an investment was. To calculate, you divide the amount of money made (as a result of the investment) with the initial investment.

  • SAAS: Software As A Service

A provider or service you use and pay monthly or yearly for but never own.

Bookmark this list – you never know when you might need it!

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19th February 2016
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