Snapchat is most well-known for its fun face filters and story features but they may have something much more exciting in store for us according to app researchers.
Research on the Android version of the Snapchat app suggests that the social media giant is working to integrate an Amazon shopping portal, where users can snap photos of objects or barcodes and it will bring up relevant Amazon results. The development is codenamed ‘Eagle’ and according to a recent TechCrunch article, the coding displays that the user has to “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.”. The app already has integration with Shazam so users are able to press and hold the camera screen to identify a song and all of their Shazamed songs will appear in the Settings of Snapchat.
If the new update officially launches it will give Snapchat a differentiating feature to step-ahead of Instagram whose stories now have more than twice the users than that of Snapchat. It may take the app away from a ‘social media platform’ and more into a tool for users to identify music and objects to purchase. The move could also see Snapchat earning through affiliate referral schemes on Amazon which is something the company are needing seeing as they reported a $385million loss in the last quarter.
Both Snap Inc. and Amazon have not responded to the speculations so nothing is set in stone as of yet, however, with the previous tip-offs TechCrunch has had, it does seem likely that the update will come into play.