Twitter is about to change in a dramatic way with a series of new interactive ad types, including a 3D product advert, being tested by selected brands as we speak. This comes as one of the world's most innovative entrepreneurs, Elon Musk, takes a seat of power in the Twitter hierarchy after buying a 9.2% stake in the company worth almost $3 billion.

There are 3 new interactive ad types being tested on Twitter:

3D Product Explorer Ads

Product Explorer Ads will display a 3D model of the product within the sponsored post. Twitter users will be able to interact with the 3D model, easily rotating the product by swiping. This will be a great way to make ads more engaging and will no doubt be a success with products that rely on visuals to get sales. As seen in the image (above), sportswear brand New Balance have already began testing this feature on some of their footwear products.

Interactive Text Ads

Interactive text ads will follow a similar format to the sponsored ads that we're used to with some text and some form of media whether it's a video or an image. However, these new interactive text ads are different as they allow advertisers to connect landing pages to chosen words within their larger ad copy. As you can see from the image, certain keywords can be highlighted that, when clicked, can take consumers to landing pages chosen by the brand.There are ten 'highlight' colours to choose from which will make these type of ads very eye catching.

Collection Ads

Collection Ads enable brands to display multiple images to accompany the ad text; similar to the carousel ads we're used to on the likes of Facebook and Instagram. The Collection Ads (shown above) allows brands to display one large hero image, with up to five smaller, scrollable thumbnail images below that, when clicked, take consumers to various landing pages.

All three of these new ad formats will be displaying now to Twitter users on iOS, Android, and Web. However, these are merely experimental as Twitter has no set date for full release, stating "As we kick off early experiments, we'll aim to understand how the new formats resonate with consumers and driveresults for advertisers. We'll test, learn and iterate based on performance and customer feedback".

What do you think to the new Twitter Ads formats? Would they make you stop scrolling and engage? Let us know!

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