McDonalds target millennial workforce with 'Snaplications'

Posted on Friday 16th June 2017
 

Fast-food giant McDonalds recently teamed up with its technological counterpart Snapchat to enable jobseekers to apply for jobs using the app...

Suitably named ‘Snaplications’, the revolutionary service was rolled out across Australia not long ago for just one day. However, a spokesperson for the company said they might experiment further with the unusual hiring strategy in future.

Snaplications - How it works

In order to send an application through the app, users must select the Mcdonalds-themed filter some are calling the ‘McLens’, users must then record a 10-second video with a McDonalds hat and crew badge superimposed on them.

Snaplications - Preview

“We think this is actually a world first.” said Shaun Ruming, chief operating officer of McDonald’s Australia.

“We’re the largest employer of youth in the country, so we’re trying to look for new and innovative ways to recruit crew people.”

Mr Ruming said while the 10-second video wouldn’t replace the traditional hiring process, it would form part of the application. “It certainly won’t replace a thorough face-to-face interview, but we’ll obviously take it into account,” he said.

Snaplications - Preview 2

On submission, McDonalds review all snaplications and then send digital, more traditional style applications to potential employees who are chosen to move on to the next round of the hiring process.

The strategy is rumoured to be on trial in America as well as Australia. So you never know, we could soon be seeing similar techniques being used here in the UK.