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LinkedIn User Roles Explained

29th October 2019

 

Once you’ve decided that you’re setting up a LinkedIn page, you need to make the decision of who will be running it i.e. posting out, replying to engagement and reviewing performance.

When you give someone access to your ads account, you’ll need to assign them a role. We are going to talk about the different roles and what they are able to do.

Any member who has access to the ads account can choose to receive campaign-related emails (such as ad rejection notifications, etc) This can be selected by each member under contact settings.

Account Manager-

  • Can view campaign data and reports for the ads account.
  • Create new campaigns.
  • Edit existing campaigns.
  • Manage user access for the account.
  • Edit account details.
  • Can view account billing history and print payment receipts.

Campaign Manager-

  • Can view campaign data and reports for the ads account.
  • Create new campaigns.
  • Edit existing campaigns.
  • Can view account billing history.

Creative Manager-

  • Can view campaign data and reports for the ads account.
  • Edit new and existing creatives (images, text, landing page).
  • Can view account billing history.

Viewer-

  • Can view campaign data and reports for the ads account.
  • Can view account billing history.
  • No ability to edit any campaigns or ads.

Billing Admin-

  • For each account, you’ll need to assign a billing admin.
  • Can change billing details on the account.
  • Can view account billing history and print payments receipts
  • The user who creates the ads account will automatically be assigned as the billing admin.
  • If the billing admin is switched to a different user, the account will be placed on hold until the new billing admin enters the updated billing information.
  • In order to be assigned as a billing admin to a Campaign Manager Account, a person must first be assigned as an account manager.

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