Google Ads is an online advertising platform created by Google. It allows advertisers to display ads about their services, offers, products, business, video content and mobile app installations to Google Search and Chrome users.
Google Ads has different campaign types. The most popular are:
These ads display in Google’s search results and are triggered by keyword searches.
These visual ads display on relevant websites and are triggered by website visits.
The great thing about this advertising platform is, if done correctly, it will push the right people to your website who are looking for the services you offer – which leaves a high chance of them enquiring.
Google Ad campaigns are executed through hard work and thorough research. When conducting search ads, it is vital extensive research is conducted initially, to find out what your potential customers are searching for when they are looking for your product/service - after all, you want the person who is going to be clicking on your ad to be as relevant as possible.
One of the biggest questions we get asked is “How much does Google Ads cost?” …the answer completely depends on your budget. But it is good to know that the more budget you have then the more likely your ad is going to be noticed, which increases the chance of getting more traffic to your website and more conversions.
Google Ads can work for almost any advertising budget, it allows you to set a monthly cap, which will never go over. Plus, you can pause your campaign or adjust your spend at any time, which makes the platform extremely flexible.
Google Search Ads use a bidding system - the higher the bid, the more chance you’ll perform better. Keywords can be competitive, especially in crowded markets, therefore it is good to think outside of the box but also stick to relevant terms.
Think of something that someone would search when they are looking for your business services, but not something too broad – if it is too broad then this leaves the possibility for your website to show up in an irrelevant search.
The main benefit of Google Ads search ads is that you are driving ‘high-intent’ traffic to your website. This means that the people you are targeting are looking for your products/services.
In conclusion, Google Ads are a great way to direct people to your website, appear high on Google results and increase conversions (a conversion can be anything from a phone call, enquiry to an item being bought).
We can help you begin your Google Ad journey, click here to get started. Depending on your past marketing efforts through Google, we may also be able to deposit you with a free £50 budget code.