You may have noticed last year that Lacoste mixed up their logo in support of the International Union for Conservation of Nature (IUCN).
This year they replaced their famous crocodile with 10 different endangered species for a period of 24 hours only on the 22nd of May to raise awareness of the plummeting numbers of the animals across the World.
The 10 animals were chosen specifically for the country they were to be distributed in as they represented an endangered animal from that particular part of the World. This included an online shirt that sold out.
On the day there were only 3,520 polo shirts in total that you could get your hands on, whether you were online or in-store. The number derives from how many of each species there are left in the World, it breaks down into;
The Hawaiian Monk Seal on Lacoste.com – 1400
Seoul: The Moheli Scops Owl – 400
New York: The North Atlantic Right Whale – 444
Paris: The Iberian Lynx – 589
London: The Yemeni Mouse-Tailed Bat – 150
Tokyo: The Northern Hairy-Nosed Wombat – 115
Miami: The Mountain Chicken – 132
Shanghai: The Cebu Damselfly – 50
Berlin: The Addex – 90
Los Angeles: The Opal Goodeld – 150
All of the profits of the polo shirt sales are given to IUCN.
Some of the lucky ones who managed to bag themselves one of the special edition tops are already trying to sell them online for profit as not only are they raising money for endangered species they are also super rare editions of Lacoste Polo Shirts.