The time has finally come. All websites that do not have a valid SSL certificate will be deemed ‘Not Secure’ by Google, the UK’s most popular search engine, and could, therefore, see a HUGE drop in website visitors.
The news will not come as a surprise to most; Google has always advocated the use of SSL certificates and HTTPS protocol on websites, in order to guarantee the safety of user data.
They first hinted about the shift back in 2015 to give developers and website owners a chance to comply - you now have until July 2018, when the newest edition of Google Chrome (68) is released, to make any necessary changes to your website, or you will face the consequences.
First and foremost, an SSL certificate provides a website with data encryption, data integrity and authentication.
In simpler terms, it encrypts any data (like a password or username) sent from a user to the website's server. As a result, any malicious attempt to intercept this signal, and the data being transferred, would be unsuccessful.
When an SSL certificate is installed on a website, it will activate the padlock and HTTPS protocol, thus creating a secure connection between the user and the web server.
Up until now, it was only really necessary for websites that request data input to have an SSL certificate. That said, regardless of whether your website has a form – or some other kind of data input – it will still be flagged as ‘Not Secure’ by Chrome 68.
If you’re not sure whether or not your website has an SSL certificate, there is a simple way to check: just go to your website and take a look at the address bar at the very top of your browser. If your URL starts with HTTP, you do not have an SSL. If it starts with HTTPS, you do.
If you can see neither of these, there may be an existing alert indicating that your connection is not secure. Currently, this is not that noticeable, but Google newest update will make this almost impossible to miss by users.
If you’re worried about the future of your website, you need a valid SSL certificate, or you just have some questions you need answers to, we can help. Fill out the form below and one of our expert team will be in touch shortly.
If you’re already a client of ours, get in touch with your account director who will be able to assist you.