In an attempt to leverage the millions of business profiles on its platform, Instagram is reportedly working on a standalone e-commerce app.
Earlier this year, Instagram started testing a shopping-style feature that allowed brands to tag products in photos. Now, according to The Verge, the Facebook-owned company is developing a new shopping app to rival the likes of Amazon.
In June, Instagram further expanded its shopping abilities by testing product stickers on Stories. Using product stickers, people can access information about a product and click through to the retailer's website to shop. The new app, which could be called IG Shopping, would allow users to buy products from brands and retailers they follow, directly within the app.
The shift from social network to e-commerce comes after an increase in Instagram business profiles; there are now more than 25 million active business profiles on Instagram, and this number continues to grow.
Shopping on Instagram is not a new concept, companies like Like2Buy and Shopify have built-in features that allow Instagram influencers to sell products on posts. More than 200 million people look at the Instagram feeds of one or more brands a day, so it almost surprising it’s taken this long to create a dedicated shopping app.
There are currently no indications of when the app could be released - as with all apps in development, it could be discontinued before it is even released. If launched, IG Shopping would be the company’s 6th app venture, along with Boomerang and IGTV.
Get in touch if you’d like to find out how you could leverage the power of Instagram.