Black Friday deals are well underway on many retail websites and stores but you should really check the price tag to make sure you’re actually getting a good deal.
The official date is this Friday, 23rd November, although many have started their offerings earlier to make the most of the occasion. Last year a whopping £1.4billion was spent in the UK on Black Friday with the majority of it being online, however, consumer group Which? Suggested that most of the products on “offer” were actually the same price or cheaper at other times of the year.
The event leads many buyers to believe they are getting a good deal on just about anything when in reality, these so-called deals need to be checked first. Money Saving Expert is also advising all buyers to do price comparisons and to only buy items if it is something they were looking to buy anyway instead of impulse buying unneeded items.
Friday is still a good opportunity to grab a bargain on a lot of items especially if you’re after technology, but you need to be savvy when it comes to price comparisons. Luckily, you can download a price checker to help you out (which will come in handy most of the year!), it will show you the price history of items so you can see if it is a good deal or not.
The main price checkers we would recommend are Keepa, which track all of Amazon’s prices and Price Spy, which tracks prices on hundreds of retailers such as eBay, John Lewis and Argos. There are other websites that can price check for you and often by downloading the retailer’s personal app you will see the best deals and how much you are saving.
If you can hold out and resist the current deals until Friday, we believe the best deals will be available, however, please do shop around before committing!
Are you a business owner? Black Friday is a great way to gain customers and boost sales as well as drawing back previous customers. If you need any help with marketing your Black Friday deals, then please get in touch for next year.