Music streaming apps are very popular amongst tech users of all ages, and this year one of the lead runners, Spotify, hit a huge 75 million paid subscribers and 170 million active users.
Google has now released their very own version of a music streaming app to compete with the likes of Spotify, Apple Music, Amazon, Tidal, Deezer and more. The app (YouTube Music) is based around the ever-popular video streaming service, YouTube, and they also have Premium which will take over from their not-so-well-known service ‘YouTube Red’, which gave subscribers ad-free content as well as access to premium content for a monthly bill of $10.
It first launched in the US, New Zealand, Australia, Mexico and South Korea on May 22nd and is said to roll out to 14 other countries, including the UK. YouTube Music product manager Elias Roman has said: "The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it's all here." And he added that the app will be full of "official songs, albums, thousands of playlists and artist radio plus YouTube's tremendous catalogue of remixes, live performances, covers and music videos that you can't find anywhere else".
Google already has a similar music streaming service called Google Play Music but it is expected that YouTube Music will eventually replace this, and existing users of Google Play Music will be able to use the new service free of charge and will not lose any of their content in the move.
The YouTube Music side of the new service will be $9.99/month and will include ad-free music and limited other features, whereas the YouTube Premium will include more such as video content and Originals for $11.99/month, unless the user is already a YouTube Red subscriber, in which case they will continue paying their $10 a month fee.
The new streaming service has the correct set up to be a front-runner, with Roman saying “more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music”. YouTube has previously been attacked by the music industry for allowing users to upload videos that infringe on copyright, and for failing to pay artists properly, but this new service is the new era of their relationship with the music industry.
Would you switch to YouTube music over your favourite music streaming service?