Facebook page owners will begin receiving notifications that their grey badges will no longer be there to show page authenticity starting October 30th.
The popular social network introduced grey badges back in 2015, to show which pages are for businesses and organisations that are authentic. The grey badge was in place in the hope that customers and businesses would have more trust and reliability in their pages.
However, this has not been the case. Facebook has found that grey badges can be more confusing than helpful.
“Based on feedback, we’re removing the grey badge and focusing on other ways for businesses to show their authenticity on Facebook,” said a Facebook spokesperson. Feedback said the feedback they received about the badge was that people were unclear what it actually represented.
Before the change, it was possible for other pages to impersonate official companies’ profiles, someone could duplicate a company page, apply for a tick and present as if they were the official business.
Facebook has said that they are now working on better ways to show which pages are authentic.
To prove page authenticity going forward, Facebook recommends that page admins make sure their page profile is complete with up-to-date information. Ensure you have a profile picture and all of the correct information.
Removing the grey badge is said to encourage page owners to post more regularly, this will show that your active page is still in business.
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