A female nipple has featured on daytime TV for the first time ever, in an advert that is encouraging women to check their breasts regularly to help spot the signs of breast cancer.
The advert, which first aired during an episode of Good Morning Britain last week, is part of the campaign #TrustYourTouch which is helping women self-assess their bodies as part of breast cancer awareness month.
Speaking about the campaign, Natalie Kelly, chief executive of CoppaFeel, the charity behind the advert, said: “In demonstrating the power of our hands and celebrating our touch as the best tool for checking, we hope to encourage more young people across the UK to adopt a healthy boob checking habit, which could one day save their life.”
Research from the charity revealed that 80% of women in the UK do not check their breast regularly, with the majority of 18-29 year olds thinking there is a specific method to doing so, which is not the case.
The short clip has been described online as ‘tongue and cheek’ and ‘punchy’ due to its suggestive content – inanimate objects we’re used throughout the advert to mimic breasts and to demonstrate the different ways you can check your breasts.
It was directed by Ivana Bobic and even featured celebrities like Olivia Buckland and presenter Aj Odudu. Reportedly, the advert will run on our screens until the end of the October, and will also be aired in cinemas as 60 and 40-second variants.
Click play below to see the advert for yourself.