Carlsberg takes a huge amount of pride in their Carlsberg foundation, a commitment society that has been at the heart of their business, this is evident in their sustainability efforts.
The Danish beer giant is ambitious towards its zero programmes. Their aim is ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and ZERO accidents culture.
Following on from their ambitions, they have created the world’s first-ever paper beer bottle.
The prototype for its green fibre bottle is made from sustainably sourced wood fibre and features an inner barrier that allows them to contain liquid.
The company’s ambition is to eventually create a 100 per cent bio-based bottle without polymers, an aim which forms part of Carlsberg’s wider sustainability goals to achieve zero carbon emissions at its breweries and a 30% cut in its full value chain co2 footprint by 2030.
Myriam Shingleton, Vice President group for development at Carlsberg group, said the fibre bottles are better for the environment than aluminium or glass because they are sourced in a sustainable way, and because the material has a “very low impact on production process”.
While the final product is still a few years from completion, Shingleton added that she was pleased with the progress made so far.
“while we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market,” she said.
“innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges.”
Carlsberg has been working on the paper bottle designs since 2015. The beer company has also come together with a number of other companies, including Absolut, Coca-Cola and Loreal to create a new “paper bottle community”
Last year, Carlsberg eradicated the plastic rings used to hold its six-packs of beer. The new packs feature cans that are glued together, instead of held together by plastic rings that often end up polluting the ocean and can harm animal life.