2014’s Black Friday resulted in the biggest online shopping day ever, taking the top position away from the sales in the week before Christmas.
First of all, it’s a handy way to get rid of old stock to make way for the next ‘big things’ right?
And although we try to avoid it, when shopping online we rarely end up only adding the one item we came for to the basket.
Take a look at some of the results of Black Friday 2014 in the infographic below:
Much to John Lewis boss Andy Street’s dismay, Black Friday plans a grand return in 2015.
With over £800,000,000 spent online on Black Friday last year, retailers cannot afford to miss out on gaining a chunk of this!
This tech savvy generation rely on you being online to snap up their bargains and just under 60% of consumers used a mobile device to purchase products in 2014 meaning if your e-commerce site isn’t mobile-optimised you’re losing out.
In 2015, Black Friday falls on Friday 27 November. Are you ready?