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Crown Spa Hotel, Scarborough

Website Design & Development

 

Background

Scarborough's only 4 star hotel and the highest rated AA Hotel on the Yorkshire Coast! Winner of the Moors and Coast Hotel of the Year 2007, 2008 & 2009, Orange National Business Award Winner 2009, White Rose "Sustainable Tourism" Regional Award 2009, ROSPA Bronze Award Holder 2009. The Crown Spa Hotel, is now leading the way for sustainable tourism in the region as it celebrates the completion of a nine year, multi-million pound investment which has dramatically transformed one of Scarborough's most prestigious landmarks. After investing so much in the Hotel itself, its owners decided that it was time to establish a new online presence too.

The Analysis

After looking at the Crown Spa Hotel's current website, we could see immediately that dramatic improvements could be made on all levels. Although it had done it's job perfectly well up until that point, the design was quite dated and the user friendliness of the site was quite poor. The hotel already developed an extensive and detail brief outlining every aspect of the development, which was to be followed to the letter.

The Outcome

When the build was completed and the website went live, visitors to the Hotel were reporting to reception staff how easy the new website was to use, and that it actually portrayed the Hotel in a new light to them. Past customers had seen the new features, video experiences and photography used and decided to make a return visit to the hotel. Also, from a development point of view, the new website made things much easier for their in-house web department to keep the site up to date and add new content.

"When we decided that our website could do with an updated and more streamlined experience, we researched many, web designers before discovering Go Media. The attention to detail and quality of work that was displayed throughout the entire design process was extremely impressive. Their ability to create our vision based on graphical interpretations just proves the level of quality they work at. We feel extremely fortunate to have used Go Media, and we are confident that our website ( www.CrownSpaHotel.com ) will give us the advantage that our old website didn't have over our competitors."

David Frank, Administration Director, Crown Spa Hotel